Ensuring customers have a positive and seamless experience with Masport’s products, services, and overall brand. Focusing on understanding and improving every aspect of the customer journey, from initial brand interaction to ongoing support.
Kala joined the Masport team in May 2021 after nearly nine years in the beef industry where she held various marketing and customer service roles which included developing strategy for marketing and advertising campaigns, website development and putting the customer first.
Kala says she is excited about the ideas in the pipeline for Masport, but when it comes to marketing, having an in-depth understanding of how the company functions along with the needs of the customer is her first priority and what ultimately helps drive successful marketing.
“Customer service is a really important part of marketing, if you don’t understand the customer, how can you market to them? Likewise, if you didn’t have customers you wouldn’t have a business, so you’ve got to make sure they are taken care of,” she says.
“In a role like mine you get to meet so many different people and you learn something from all of them – feedback doesn’t have to be a negative thing as long as you process it and use that constructive criticism to improve. I’m not one to remain complacent – I’m always willing to hear real feedback from a customer.”
Outside of work Kala has a busy family life filled with various kids sporting activities, two energetic dogs and enjoys health and fitness and living an active life.